Long story short, give friends, family — even total strangers — scary books to read.
I think that's a lovely idea.
Personally, I include a Halloween poem with candy for my trick-or-treaters, and take the poem to work for wide distribution.
Stop by Hedgehog Lover on Halloween to see what poem I chose this year.
Can't wait? Check out the poem from last year on Hedgehog Lover. Or the year before. Try Halloween 2012. Seriously, I'm a fan, and I know you will be, too.
See you October 31!